The Japan Committee for UNICEF and its partners launched a project in 2009 to promote handwashing among children in Japan and around the world.
Handwashing with soap is an effective way to prevent the spread of diseases and illnesses such as diarrhoea, pneumonia. It is one of the most affordable and effective interventions to prevent needless deaths of children under the age of five.
The Japan Committee for UNICEF initiative has two objectives: to promote proper handwashing and to raise awareness about the problem of children dying of preventable diseases.
We produced a project movie by children from Cambodia, China, Japan, the Lao People’s Democratic Republic, Madagascar and Timor-Leste, doing global handwashing dance.
By featuring these children from across the globe, the spot illustrates how handwashing with soap has become a worldwide movement. It is hoped that the video will foster a sense of camaraderie among children in different countries and regions.